It all started with seven cars and a hunch
One man’s vision is how the Enterprise story begins. Back in 1957 Jack Taylor, a decorated WWII pilot returned home, with hopes to build a business and start a family.
Using lessons learned in the U.S. Navy — including the value of hard work, team spirit and simply doing the right thing — Jack embraced the novel concept of leasing automobiles, with a fleet of seven cars.
Enterprise is now a household name for frequent travellers and road trippers. We're a brand that’s recognised as a worldwide leader in the car rental industry. We value our employees and customers as much as a member of the family. Today, Enterprise continues to drive success through a simple, yet powerful set of beliefs to become a leader in car rental as well as in sustainability and innovation.