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Privacy Policy |  |
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Effective Date: 26 February 2009 |
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United Kingdom & Ireland - Online information practices for enterprise.co.uk and enterprise.ie UPDATED: 26 February 2009. The following sentence has been added to the section: WITH WHOM THE INFORMATION MAY BE SHARED. We may also share aggregated information about our customers with our advertisers and marketing partners. This information does not include any personally identifiable information. At Enterprise Rent-A-Car UK Limited ("Enterprise") we respect the privacy of our customers. We have implemented this privacy policy to explain to you how we use and protect personal information we may gather from you by means of this Web Site ("Privacy Policy"). By using our Web Site, you consent to the collection, use and disclosure of your information, as described in this Privacy Policy. If you do not agree to the terms of this Privacy Policy, please do not use our Web Site. For privacy practices not covered by this policy, please select from the following options: Privacy practices in Germany, Ireland and the United Kingdom for information collected from sources other than enterprise.de and enterprise.co.uk or other Enterprise owned and operated websites. Learn More. WHAT INFORMATION IS COLLECTED
As a general rule, you will not be required to provide personally identifiable information as a condition of browsing this Web Site. However, we may collect personal information from you in certain areas of our Web Site when you submit it to us in connection with one or more specific purposes, which are described below under “How Collected Information Is Used.” When such information is gathered, we will collect the minimum amount necessary to facilitate transactions with you, to improve this Web Site and your customer experience and to make future visits to this Web Site easier and more personalized for you. The personal information we may collect includes but is not limited to your:
We may combine the information that you submit to us with information related to your transactions with us, such as rental location and vehicle type, as well as with information we receive about you from credit reporting agencies and other third parties. As part of the standard operation of our Web Site, certain information (some of which will be personal information) may be automatically provided to our Web servers by your computer. When you visit our Web Site, our Web server automatically recognizes your domain name or IP address (where possible), your browser type and your operating system, but not your e-mail address. An IP address is a number assigned to your computer (by your Internet service provider) when you connect to the Internet. Generally, an IP address will change every time your computer connects to the Internet. Generally, an IP address will change every time your computer connects to the Internet. However, if you have a broadband connection, it is possible that the IP address that we collect may contain information that may be deemed identifiable. This could occur due to the fact that by using certain broadband connections, your IP address would not change and could be associated with your personal computer. In addition, we may collect your browser type and operating system. We may combine the information we collect from you (as described above and as described below, under “Cookies & Pixel Tracking”) with other information about you. COOKIES & PIXEL TRACKING Cookies are short strings of text sent from a Web server to a Web browser when the browser accesses a Web Site. In simplest terms, when the browser requests a page from the Web server that originally sent it the cookie, the browser sends a copy of the cookie back to that Web server. A cookie typically contains, among other things, the name of the cookie, a unique identification number, an expiration date and domain name information. Cookies may be “session-only” or “persistent.” Persistent cookies last for more than one visit and are typically used to allow a visitor to our Web Site to personalize their experience. We may use cookies to analyze the traffic on our Web Site (such as total visitors and pages viewed), to personalize features and content, to save you the trouble of retyping your name or other information when you come back to our Web Site, and to make improvements to the Web Site based on the data we collect. We do not save passwords or other sensitive information in cookies. The use of cookies has become a standard in the Internet industry, especially at Web Sites that provide any kind of personalized service. For more information about how you can configure your browser to disable any cookies please go to the section below on CHOICES YOU CAN MAKE ABOUT YOUR INFORMATION. We may also use pixel tags (also known as “clear gifs,” “Web beacons” or “1-by-1gifs”) on our Web Site and in our advertisements. Pixel tags consist of a few lines of computer coding and are not visible to the site user. Pixel tags help us analyze our visitors’ behavior on our Web Site and with respect to our advertisements (for example, whether or not you have clicked on one of our ads). We may work with our Affiliates (companies related to us) and our service providers to help us track, collect and analyze this information. Pixel tags may be used to collect a variety of information about your visit to our Web Site, including the pages you view, the features you use, the links you click and other actions you take, all of which may be combined with other information we have collected from you. We use this information to provide personalized and relevant Web Site content and advertising to you, to measure the effectiveness of our marketing and advertisements, to enhance the effectiveness of our Web Site, to compile aggregate usage statistics, to determine if errors are being encountered on the Web Site and for other internal business purposes. If you would like to opt out of this tracking in the UK, please click here. If you would like to opt out of this tracking in IRELAND, please click here. We work with a service provider that helps us to optimize our search engine marketing. It does this by associating pixel tags with the terms that you use when searching online for a rental car (for example, SUV or a certain destination). If you select Enterprise from among your search results, our service provider will analyze your search terms to present you with the most appropriate landing page (for example, SUVs available in Florida). Our service provider does not tie the search terms or any other information to your personal information; it may tie such information to your IP address. Please go to the section below, CHOICES YOU CAN MAKE ABOUT YOUR INFORMATION, for information about how you can block cookies and certain pixel tags. . Cookies may also be placed by third parties during your visit to the Web Site. Our Affiliates and business partners (including our advertisers) may use these cookies in connection with their use of pixel tags for online preference marketing purposes (discussed below) or otherwise. We do not control these cookies. The use of cookies by advertisers has become standard practice in the Internet industry. We use third-party advertising companies to serve ads on our behalf across the Internet. These companies employ cookie and pixel tag technology to measure and improve the effectiveness of ads for their clients. To do so, these companies may use information about your visits to the Web Site and other Web sites. You should review the privacy policies of other Web sites to understand their use of the personal information you submit whilst visiting these Web sites. This information can include: date/time of banner ad shown, your cookie and the first three octets of your IP address. Some of this information is personal information. This personal information can also be used for online preference marketing purposes. These third-party advertising companies may use information about your visits to this and other Web sites in order to provide ads about goods and services of interest to you. If you would like more information about this practice, and to know your choices about not having your personal information used by these companies, click here: www.networkadvertising.org/optout_nonpii.asp. HOW COLLECTED INFORMATION IS USED We use the information we collect for the following purposes:
We attempt to retain information we collect for commercially reasonable periods of time or in accordance with specific policies or as required by law. Information collected for a specified purpose will only be used for that purpose and, after a reasonable period of time, will no longer be actively stored when that purpose has been fulfilled. Inactive data may, however, continue to be used for statistical, marketing, archiving, and other purposes. PLEASE BE AWARE THAT, UNLESS PROHIBITED BY LAW, YOUR USE AND/OR CONTINUED USE OF THIS WEB SITE SIGNIFIES YOUR EXPRESS CONSENT THAT INFORMATION MAY BE TRANSFERRED TO OR STORED ON SERVERS AND PROCESSED OUTSIDE THE COUNTRY OF YOUR RESIDENCE, INCLUDING, THE UNITED STATES, THE UNITED KINGDOM, IRELAND, GERMANY, AND CANADA. PLEASE ALSO BE AWARE THAT THE PRIVACY LAWS OF THE UNITED STATES OR OTHER COUNTRIES WHERE INFORMATION MAY BE STORED MAY NOT BE AS COMPREHENSIVE OR OFFER AS MUCH PROTECTION AS THE LAWS OF OTHER COUNTRIES. WITH WHOM THE INFORMATION MAY BE SHARED We may disclose the information we collect from and about you: (1) when we have reason to believe that such disclosure is necessary to identify, contact or bring legal action against someone who may be causing injury to or interference with (either intentionally or unintentionally) our rights or property, customers or other users of our Web Site, or anyone else who could be harmed by such activities; (2) to respond to judicial process and provide information to law enforcement agencies or in connection with an investigation on matters related to public safety, as permitted by law, or otherwise as required by law; and (3) to our Affiliates, business partners and/or third parties, subject to confidentiality agreements as appropriate, for administrative, technical support or other business purposes, or as necessary to facilitate our transactions with you, or to maintain and improve our services. We may disclose your personal information to third-party service providers located in the United States. These service providers are contractually required to maintain the confidentiality and security of your information. However, your information may be accessible to U.S. authorities in accordance with U.S. law. Enterprise or its Affiliates may sell or buy other businesses or entities. In such transactions, personal information may be one of the transferred business assets. Also, in the event that Enterprise or substantially all of its assets are acquired, your personal information may be one of the transferred assets. We may also share aggregated information about our customers with our advertisers and marketing partners. This information does not include any personally identifiable information. Except as explained above, we will not share any of your personal information with any third party, unless we have received your express permission to do so. LINKED SITES Our Web Site may contain links to other Web Sites (such as those of our marketing partners or advertisers), which may have privacy policies that differ from our own. We are not responsible for the activities and practices that take place on these Web Sites. Accordingly, we recommend that you review the privacy policy posted on any Web Site that you may access through our Web Site. CHILDREN’S PRIVACY This Web Site is not directed to, and Enterprise does not knowingly collect personal information from, children under the age of 13. We recommend that parents actively participate in their children’s use of the Internet. CHOICES YOU CAN MAKE ABOUT YOUR INFORMATION We give you a number of choices about the collection, use and distribution of your information. For example, you must affirmatively request to receive e-mail advertisements from us, our Affiliates and/or business partners concerning information about special offers, promotions and new features, products and services. Every Enterprise e-mail advertisement will provide you with the opportunity to remove yourself from our e-mail list. You may choose to opt back in to our email advertisements at anytime, in which your most recent action will prevail. We will give you an opportunity to opt-out of the gathering of your personally identifiable information, specific uses of your personally identifiable information and any marketing promotions in accordance with the procedures set out in the section below, "Correcting or Changing Your Information." As explained and provided for in the "Cookie & Pixel Tracking section above, if you do not wish to block cookies altogether but want opt-out of the behavioral tracking we do on our website in the UK, please click here, in IRELAND, please click here and/or for your choices with third party ad serving companies, click here: www.networkadvertising.org/optout_nonpii.asp. By adjusting the settings in your browser, you can refuse to accept cookies or give yourself the opportunity to accept or reject cookies, or receive notice of cookies. Software programs are available that block cookies. Blocking certain cookies will also block the use of certain pixel tags. Refusing cookies may impinge or block altogether your user experience by eliminating personalization or other features. CORRECTING OR CHANGING YOUR INFORMATION/CONTACTING ENTERPRISE We are very concerned about the accuracy, currency and completeness of the information we collect and make efforts we deem appropriate to ensure that the information we have is accurate and up-to-date. If you wish to review, amend, correct, update or delete personally identifiable information we have collected about you online, or if you wish to opt out of future uses of your information, please contact us. Please also contact us if you have any questions about privacy on our Web Site. You may contact us via e-mail at customerservice@erac.com, and we will attend to your request and make any necessary revisions. If you prefer, residents of the United States of America can call us at (877) 858-3884 or send mail to us at: Enterprise, Internet Privacy Questions, 600 Corporate Park Drive, St. Louis, MO 63105. Residents of Ireland can call us at 01 823 1100 or send mail to us at: ERAC Ireland, Unit 2 Lyncon Court, IDA Business Park, Snugborough Road, Blanchardstown, Dublin 15. U.K. residents can call us at 01 784 221 300 or send mail to us at: Enterprise, Internet Privacy Questions, Enterprise House, Delta Way, Egham Surrey TW208RX. We reserve the right not to allow access to your information if we believe in good faith that such disclosure is prohibited by law or if the rights of another individual might be violated. SECURITY PROCEDURES We are very concerned with the security of your personally identifiable information and try to provide secure transmission of your information from your PC to our servers. For certain transactions on certain of our Web Sites, we may use Secured Sockets Layer (SSL) technology to secure the transfer of information. Unfortunately, no data transmission over the Internet can be guaranteed to be absolutely secure. As a result, while we strive to protect your personal information, we cannot guarantee the security of any information transmitted over the Internet. Once we receive your information, we take steps that we believe are reasonably appropriate to protect its security, both internally and from outsiders, from loss, misuse, unauthorized access, disclosure, alteration and destruction, and to ensure the integrity of the data we collect. We use a combination of technological, physical, administrative and policy methods as well as organizational controls and non-disclosure or confidentiality agreements as we deem appropriate to protect this data. If you have a user name and password for any of the features on our Web Site, you have the responsibility of keeping your password secret. You should not reveal your password to anyone. We will not ask you in an unsolicited telephone call or e-mail for your password. In addition, you should take reasonable precautions when using a computer that is not your own or in a public setting. CHANGES IN TERMS We may change this Privacy Policy from time to time. When we do, we will change the Effective Date located at the beginning of this Privacy Policy. If we change this Privacy Policy in a material way, we will provide appropriate online notice to you. SAFE HARBOR Enterprise adheres to the Safe Harbor framework developed by the U.S. Department of Commerce in coordination with the European Commission. |
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